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George | technology, trends | Friday, August 8th, 2008

Yelp is really cool. I found my first SF sushi restaurant, Sushi Zone, on Yelp.

Last night I went to another restaurant which I had been to before. The place had essentially found it’s mojo for me. It went from average to my new favorite.

The food was great, the environment and clientel were fitting, and the service was friendly like they were strangers having a party and wanted me to join them.

This is where Yelp comes in. I don’t want to yelp this place. I don’t want it to become popular. I don’t want people to come there for the first time. I realized, for the first time, why many of my elder foodie friends don’t use Yelp.

There is a very important layer to information disemination that Yelp doesn’t acknowledge. That layer is what I experienced last night. I would have shared this place with my close friends, in fact I will share it, I can’t wait to. But it won’t be by posting a review, or putting it into a bucket on my internet-public profile. No offense public, I think you’re great, but there are a lot of things that you have to find for yourself.

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